A great tale on Enterprise Architecture for sale

The Great Master Lea had a great day on his mountain top. His offspring had taken up stick fighting with small hollow spheres and the master liked it. Like the deaf old goat he is he did not hear when a senior consultant manager approached him from below. Trembling with anxiety the manager had come before him to ask a question. This is what he asked: “Oh great master Lea, How do I sell Enterprise Architecture?” The great master Lea looked at the manager then turned his head towards the sky and said: “Don’t focus on selling the method, framework, process or tool of EA, focus on selling a solution to the customers problem with the help of EA.”