Iteration #3 of a new Business Model for MTB Stage Races

This the third iteration moves us from an initial idea towards actually figuring out how to put the basic building blocks together into a coherent wholeness.

Usually this design stage of the business model is done in a set of workshops where different scenarios are explored. In this case the pattern behind the scenario illustrated below was explored earlier on for a different market.

The end goal here is to make this event happen and have it run 2012. So if you like to have a part in this or know someone who does then feel free to get in touch.

Late August 2011 I’ll do a pilot test on the trail that could be the course for this event. It will be nine days of trail riding in the remote wilderness of Sweden, covering some 460km. Mostly we will stay in huts but some nights may be under tarps.

The illustrations use the same basic BMC as iteration #2 and #1 did. The basic BMC is licensed under CC Attribution-Share Alike 3. You can find the awesome basic BMC template here.


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