This post is the sixth in a series of ten about real life experiences of using business model thinking as a foundation for planning and delivering change. Writing this post I’ve had the help of a true friend and admirable colleague (Eva Kammerfors) whom I’ve shared many of the referred to business model experiences with.
The Project Business Model SWOT
This a simple SWOT covering the basic assumptions you have over the external and internal forces influencing the project. The enhancers are forces that work to make your project a success. The silencers are forces that work to make your project disappear from the change radar.
Make sure that you follow the business model component structure when outlining the SWOT, to ensure that people easily can relate the work back to the Project Business Model Canvas. When we design the SWOT cards we follow these three simple rules:
- Internal forces should focus on business model components from the left side, that is Key partners, Key resources, Key activities.
- External forces should focus on business model components from the right side, that is Customer segment, Relationships, Channels.
- All quadrants can use the business model components Value propositions, Effects, Revenue streams, Cost structure.
When you plan the project SWOT, do so in a workshop format. Give everyone a set of cards that they can outline their own view of the work on, then merge all cards on a wall sized card. After the merge the group can prioritize using dots or any other marker on the wall sized card. Don’t forget to work the conclusions from the SWOT exercise back into the material you have created and consider in all the future material.
This is as all the work in The Project Business Model a highly participative and visual way of creating the understanding of the project results and effects.
Earlier in the Project Business Model series of posts:
Next in the Project Business Model series of posts:
7. The Project Business Model Blue Ocean Strategy
8. The Project Business Model Principles
9. The Project Business Model Stakeholder Groups
10. The Project Business Model Stakeholder Impacts